Justin Hall's personal site growing & breaking down since 1994

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March 2015 Archives

Food Scientist: Rachel Zemser

New video: my interview with Food Scientist: Rachel Zemser (YouTube) and Food Scientist: Rachel Zemser (Facebook)
shot in San Francisco, March 2015
an episode of the Justin Hall Show

Footage and Images:
πŸ™Œ Supermarket footage from Casa Lucas Market, Five Markets, Bristol Farms underground, Whole Foods Noe in San Francisco, California
πŸŒ€ brand matrix from Behind the Brands, Oxfam,
πŸͺ Keebler Cookies Commercial, 2011,
🌱 Green Giant Swedish Commercial,
πŸ‘΅ Betty Crocker Marble Cake Mix Commercial, 1958, starring Adelaide Hawley Cumming,
🍼 "Food for America" 1941, Prelinger Archives,
🐻 California Department of Public Health Food and Drug Branch Food Safety Training Program: episodes: Produce 2 Regulations, Juice 6 Processing and Packaging, Produce 5 Storage and Transport,
🍫 "Snickers Bar World's Biggest Recipe 5lbs HOW TO COOK THAT candy bar" by Ann Reardon,
πŸ‘Ύ "After Effects Preset: Bacteria" by EJ Hassenfratz,
πŸ“š covers from Food Technology magazine, IFT 50th Anniversary Issue September 1989, published by the Institute of Food Technologists,
🍺 "Miracle of the Can", 1956, by Caravel Films, Prelinger Archives,
🍞 The Baking Industry, 1956, by Holmes (Burton) Films, Prelinger Archives,
🍫 Chocolates photo by Justin Sewell,
🐽 Truffle photo by Dennis M,
🌿 Olive Oil footage from Al Majd TV,

🎡 "Kleasy" from Talon Slalom by BlevinBlectum
🎡 "Suspiria" from elevenandtwelve by nisei23, Free Music Archive
🎡 "Nothing Like Captain Crunch" from Slam Funk by Broke For Free, Free Music Archive
🎡 "Our Ego [Feat. Different Visitor]" from Slam Funk by Broke For Free, Free Music Archive
πŸ“· Kenyatta Cheese for overclocked Lumix GH2 camera
πŸ’‘ Howard Rheingold for lights
🎬 Ilyse Magy, Rachel Cassandra, Howard Rheingold for feedback
πŸ’ͺ My Patreon patrons for encouraging support

πŸ”¬ Rachel Zemser is and @culinologist
🎀 Justin Hall appears courtesy of

slight faltering in forward health

-* Thanks to my Patreon supporters for additionally motivating me to keep the videos coming *-

I faltered in my forward health; I caught a cold last Monday 2 March and basically it knocked me out. I was either coughing, leaking, wheezing, honking, aching or stoned for most of the last week.

I postponed an interview for The Justin Hall Show. For video work, I managed to spend much of my upright computer time simulating the way "checking email" looked in 1994 by rebuilding the Eudora Mac interface in Apple's Motion 5. That has resulted in a much improved 5 seconds of footage in my 2315 second film; .2 percent. Bit by bit, I'm gonna finish this thing! Whether or not I can find the Mishawaka Font.

I took refuge in some media:

Astra Taylor's new book called The People's Platform I'm reading to broaden my views on technology. That isn't exactly soothing escapism though, so I accompanied that with video game culture homage Wreck-it Ralph and finished the new chapter of Space Marshals on iPad the same day it came out. I guess I enjoy video games, though I forsook the learning & community at this year's Game Developers Conference. Last spring I made a video about a gaming conference; this spring I made a video about a cannabis business conference.

Poking through my archives for ever more footage to adorn my documentary, I found tiny video files - interviews that I did in 2000 when I was employed at

Probably the best media artifact here is the recording from Dragon Con in Atlanta, Georgia July 2000 - for fans of science fiction, fantasy, comic books, and other elements of fan culture. I found this paragraph describing a third millennium A.D. machine box ride with both the armies of Christ and the children of Satan:

It turns out that the Salvation Army is having its 135-year anniversary in Atlanta at the same time as Dragon*Con. So there's 20,000 suited servants of the lord sharing the streets with Stormtroopers. They are both in the same Hyatt hotel too - I get on an elevator with two ladies from Denmark in their sixties, dressed in Salvation army garb with shoulder epaulets, and then two young ladies board wearing dog collars, large black feathered wings, vampire teeth and red contact lenses. It's an ideal nonviolent culture clash.

Here's the video; apologies for the profoundly low audio/video quality. GWAR!

That video is here and the other videos are in this playlist of gaming videos. More videos to come! As long as my body sustains my mind!!

seeking Mishawaka

I'm nostrils-deep in polishing this documentary about my time on the web. I want to track down a font, from an email program called Eudora - the font is called Mishawaka, and here's the story so far.


Thanks Steve Rhodes - from @tigerbeat on Instagram
June 2012 dancing in the streets of San Francisco with Ilyse Magy, photo thanks Steve Rhodes on instagram!

Hi, I'm Justin Hall and this here is a personal web site I've used to chronicle my time on earth since 1994. The content on the front page is relatively recent; if you search through the archives, you'll find old pieces of Justin. Some folks have indexed my doings on Wikipedia.

Twitter: jah
Facebook: Justinreach

eBooks by Justin Hall

I've published books for sale, somewhere else online! Behold:

Now available for the Kindle: A Story of GameLayers. My experience being CEO of a tech company, 2007-2009:

"A tell-all story of a startup from the very beginning, with lots of info about real-world fundraising. A more intimate look than you'll find in other business reads." says Irene Polnyi in a 5-star review on

A Story of GameLayers, for the Amazon Kindle.