Justin Hall's personal site growing & breaking down since 1994

watch overshare: the story contact me


I stood with a family member this week, she said I write a lot. I guess I do; in the last five days I've written thousands of words about my life, poems, prose.

Where is all this stuff? I'm experimenting with new forms! Longer incubation periods! Revising and editing!

Someday it will all be here.

The news in July on is that I revised the blog to take out old stuffs, revised the top bar of photos to feature Instagram pics instead of Flickr pics. I revised my sidebar pic to be a fun instagram shot from the streets of San Francisco - thank you Steve Rhodes!

I posted a prominent link to my first Kindle-published eBook A Story of GameLayers, I'm working to better understand how online booksales work. Clearly you need to write good product, and then you need to do smart marketing. Back in 1995 I gave a talk at the Rand Corporation about the removal of the middleman, and the power of direct publishing enabled by the web. It's fun to see that coming to fruition!

If the ebook is priced at $2.99, I make $1.95 off each ebook. I've set up some paid search advertising to spend up to $1.50 on each click. We shall see if this results in net profit! This is the type of thing I've learned more about since working in the social games business. Paying less to acquire customers than the customers generate in revenue! Huh!

In this case, customers are readers, and readers are co-sojourners on this temporary earth residency I've taken up. So I'm grateful that folks might give me their money, sure, and even more grateful to have anyone's attention.


Thanks Steve Rhodes - from @tigerbeat on Instagram
June 2012 dancing in the streets of San Francisco with Ilyse Magy, photo thanks Steve Rhodes on instagram!

Hi, I'm Justin Hall and this here is a personal web site I've used to chronicle my time on earth since 1994. The content on the front page is relatively recent; if you search through the archives, you'll find old pieces of Justin. Some folks have indexed my doings on Wikipedia.

Twitter: jah
Facebook: Justinreach

eBooks by Justin Hall

I've published books for sale, somewhere else online! Behold:

Now available for the Kindle: A Story of GameLayers. My experience being CEO of a tech company, 2007-2009:

"A tell-all story of a startup from the very beginning, with lots of info about real-world fundraising. A more intimate look than you'll find in other business reads." says Irene Polnyi in a 5-star review on

A Story of GameLayers, for the Amazon Kindle.