In 1996 Svante Tidholm was a punk internet jockey. He parlayed his curiousity for technology and culture into a job at one of Sweden's first Internet agencies, Spray.se. He chose well; Spray became one of Europe's premier design shops, and it was purchased by the American firm Razorfish for stock during the height of the Internet stock frenzy. DemonBoxI met Svante online; we were both journal writers. He was remarkable for his social consciousness and he was the first young man I met who was writing about his life from a foreign country. I travelled to Stockholm in 2000 for SIME and dropped by Svante's new house in Sundbyberg; three stories of unfinished walls, half constructed living spaces. Around a bottle of imported tequila, Svante unfolded his plans for DemonBox. |
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